Benefits of Custom White Balance: A custom white balance can save all kinds of post-processing time and the CWB is particularly useful this time of year when many of us are shooting winter snow scenes. If the sun is bright, a CWB will come in very handy in making sure your snow doesn’t have a blue cast. You may wish to lower your exposure value (EV) since your primary subject (snow) will be lighter than your background.
These techniques are also beneficial to those who prefer not to become masters of an image editing program. Become a master of your camera technique instead.
Is it Better to Be Overexposed or Underexposed? When it comes to your digital images, it is usually better—if given the choice—to underexpose and image rather than overexpose it. This is one area where an image editing program can really help you in a pinch as they have tools to help pull detail from the darker shadow areas. If an image is overexposed, or ‘blown out,’ there will likely be very little detail that can be salvaged. We believe this same advice applies to celebrities…underexposure is definitely better.
Benefits of a UV Filter: Did you know that ultraviolet rays can have an impact on your images? These rays can make your images appear hazy or blurred. Our Promaster Digital HGX UV filter is a multipurpose fine-weather filter for color as well as black and white photography. The exclusive PROMASTER REPELLAMAX element resistant coating repels moisture, fingerprints, dust, dirt, and grime to ensure the sharpest image possible. As an additional bonus, this filter can double as a lens protector! Learn more about this quality UV filter here:

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